About HannahCreative Business Coach
Hey, I’m HannahAnd I love money, moolah, dough, dollar, cashola…
I help creative and wedding business owners make bank. I’m easily distracted by strangers dogs, have a shameful trashy TV habit (90 Day Fiancé…yes) and I will kick your phone off the speakers/car stereo so I can listen to my own music.
I’ve written a lot of ‘about me’ pages in my 9 years running businesses. The trick is to secretly make them about you, you right there, reading…while pretending it’s about me. It’s the equivalent of saying, “what’s my weakness? I work too hard and care too much,” in a job interview (thank you, Michael Scott). Just so you know.
I know what it’s like to ride that client rollercoaster – to feel amazing one minute when the enquiries are coming in and crushed the next when they aren’t. I know what it’s like to feel like you have no control over getting clients or how much money you make. I know what it’s like to have great ambition and fall short of those goals. I know what it’s like to feel like the only way to get clients is to go out and chase them. To make humiliating discounts. Or agree to do things that aren’t really what you want to do. To ignore red flags because you need the money. To pretend you’ve got more clients or more money than you really do.
I used to think…
“Business is hard”
“This is as good as it gets”
“Maybe I’m just not good at this”
“I’m not skinny enough/cool enough/talented enough to be a huge success in a creative industry”
I even found myself feeling a little jealous of people in employment because it seemed so much easier. Imagine being jealous of those suckers!
Now, this would be terribly deflating if the story stopped there. The good news is, things look a hell of a lot different now. Clients come to me. You know when you had an exam at school and it felt so easy that you ended up thinking, “that was too easy…I definitely fucked it up…” That’s how business feels for me now. It’s so simple. It’s so easy.
I’m really clear on what I have to do, why I’m doing it and I’m kind of smug when I realise that everyone else is burning hours a day posting in all the places, chasing the slim chance someone will give them money, when I’m just over here chatting with my clients and enquiries are landing in my inbox.
My clients talk to me like they’re in love with me. They pay me more. They’re so fun to work with I’d probably do it for free (if you ask, I’ll say no). I have more clients and less drama.
You know what gets me excited? Pulling business owners out of that nightmare one coaching session at a time. Helping people who create amazing things, who are going to have the most fun with all their money, get more clients so they can get it done.
I’m good at lots of things. I take a great photo. Do a weirdly accurate Bjork impression (I only do this in the car alone, so, the jury is out on that one). I know my marketing shit inside out. And I will go into battle for your dreams.
That means that when you’re not doing what you need to, you’re getting in your own way, or you’re giving me some weak-sauce excuses, I’ll call you out on it. I’m a bit like that one friend who will actually tell you when there’s food in your teeth. Except you’re paying me and the stakes are much higher. In this scenario, your teeth are your brain and the food is thoughts that stop you from getting more clients and making bank. To be honest, this awesome analogy occurred to me at 2am and I’m not sure I’ve nailed it yet.
I KNOW MY SHITWhat I’ve Done.
My background, in case my glowing personality isn’t enough to qualify me to diagnose your business woes…
- I studied Economics & Business Studies at UCL (oh and hands up, this was an incredibly dry subject and in my third year I transferred over to a faculty degree so I could do some fun stuff)
- After graduating, I stumbled into a Marketing Agency job because I honestly didn’t know what I wanted to do and marketing sounded interesting.
- Marketing is actually super interesting and I love it now, but, I hated my job, I would go into the neighbouring carpark, behind a big pillar and phone my Mum crying, or just scream into my coat.
- I very quickly realised I was not made for working for other people. I wanted to be in total control of my own success and development, not at the mercy of someone else’s assessment of my value.
- I started my own wedding photography business and just viewed my day job as a very miserable way to qualify for all the finance I was buying my new equipment on.
- Within 7 months of photographing my first wedding, I had triumphantly handed my notice in (seriously, handing it in felt like one of those fist bumping the air moments from a film, complete with cheesy soundtrack).
- By the end of my first full-time year in business I had earned more than double what I earned in my day job. I had moved out of home (ahead of all my friends, just saying…), replaced the deathtrap I was driving with a car I loved (and only just got rid of when it well and truly failed).
- For the last 8 years I have run a thriving wedding photography business, which has allowed me the lifestyle I want – big 6 month breaks to go travel the world, a flat of my own, more travelling, total freedom – financial, obviously, but also the chance to choose who I want to work with, when I want to work, how I work.
- I am an SEO expert and have spent £0 on advertising in the last 4 years. All thanks to being front page of Google. In fact, I’ve consistently turned away enough leads to book myself out 4 times over…without any ad spend.
- I’m a Certified Life Coach, specialising in goal setting because I know how our own shit can make or break our businesses. Oh and don’t worry, there’s limited woo-woo here.
- I launched Force of Nature Coach because running a business has been the best thing I’ve ever done. I feel so so strongly about empowering business owners to get more clients without doing all the things.
- In my first 3 months of business, I was featured in NBC, Business Insider, Business.com, Reader’s Digest and many more publications as a small business and SEO expert.